Welcome toThe Sales Seat

The Seat Where Sales Leaders and Teams Level Up.

This is focused on what actually happens in sales. The conversations, the pressure, the moments where deals are won or lost. You will find practical insight you can use right away to lead better calls, think more clearly in the moment, and move opportunities forward with confidence.

Meet Jake Dahl

About The Sales Seat

I'm Jake Dahl. I've spent nearly two decades in solution selling, building startups, leading teams, and consistently exceeding quotas. If there's one lesson I've learned, it's this: great sellers never stop learning.

I started The Sales Seat so I could share what I've seen in the field, honestly and practically and without fluff, under my own name so you always know Jake Dahl is the voice in your ear.

Whether you're a new rep finding your voice or a leader building systems for your team, the goal is the same: get better every day and make a bigger impact. Here, you'll find mindset shifts, proven strategies, and tools you can actually use from my time on the front lines.

Who is The Sales Seat For?

Jake Dahl built this for people who want straight talk from someone who has carried a bag, led teams, and still geeks out on getting better every day.

For New Sellers

If you're just starting out in sales, Jake Dahl meets you where you are. The Sales Seat gives you the support and perspective you need to grow with confidence. From handling rejection to finding your voice in prospect conversations, you'll get practical advice and tools that help you build strong habits early on. It's not about memorizing product details; it's about learning how to connect, listen, and lead real conversations that move deals forward.

For Sales Leaders

The Sales Seat is also built for experienced professionals who are leading teams and shaping culture, especially leaders who want the same frameworks Jake Dahl uses with his own teams. If you're responsible for helping others hit targets, you'll find proven strategies for coaching reps, building confidence, and creating repeatable systems that drive results. It's about equipping your team with the mindset, strategy, and skills to consistently win, while also growing as a leader yourself.

What We Cover

On every topic below, Jake Dahl focuses on what actually moves revenue, not theory for theory's sake.

Mindset

•Build resilience to handle setbacks and keep moving forward.
•Develop confidence in your approach and conversations.
•Adopt a growth mindset that helps you improve every day.

Strategy

•Learn how to navigate complex sales cycles with clarity.
•Focus on the steps that move deals forward, not busywork.
•Align your approach with the real challenges your buyers face.

Tools

•Use practical frameworks and templates that actually work.
•Leverage technology without letting it replace the human touch.
•Create systems that help you and your team succeed.

Latest Insights

Explore the latest from Jake Dahl and The Sales Seat on LinkedIn, with practical insights and actionable strategies from real sales cycles.

Resources

Frameworks and habits Jake Dahl leans on with reps and leaders, distilled so you can put them to work this week.

•Use practical frameworks and templates that actually work.
•Leverage technology without letting it replace the human touch.
•Create systems that help you and your team succeed.

Stay connected and follow us on LinkedIn for the latest insights:

Ask Your Sales Question

Submit your sales question below. It could be featured in an upcoming Sales Seat video, answered on camera by Jake Dahl.